--- title: 2025 opportunities for product marketplaces using a wallet ecosystem description: Learn how Mangopay wallet ecosystem can help product marketplaces grow faster. image: https://blog.mangopay.com/hubfs/thumbnail-wallets-marketplaces.png --- [Skip to content](https://blog.mangopay.com/en/home/2025-opportunities-product-marketplaces-wallet-ecosystem#main-content) [![Mangopay logo](https://blog.mangopay.com/hubfs/Logo-1.svg)](https://mangopay.com/) - [Visit Mangopay.com](https://mangopay.com) Open main navigation Close main navigation - [Visit Mangopay.com](https://mangopay.com) - [Contact Sales](https://mangopay.com/contact?utm_source=Mangopay%20blog&utm_medium=Blog&utm_campaign=Header) [Contact Sales](https://mangopay.com/contact?utm_source=Mangopay%20blog&utm_medium=Blog&utm_campaign=Header) ![companies](https://blog.mangopay.com/hubfs/companies.svg) Why am I here? Nethone is now part of Mangopay. Learn more about our award-winning [Fraud Prevention solution  ![arrow-right-thin-inline](https://blog.mangopay.com/hubfs/arrow-right-thin-inline.svg)](https://mangopay.com/products/fraud) # 2025 opportunities for product marketplaces using a wallet ecosystem Trends like social commerce expansion, frictionless refunds, pay-by-wallet, and real-time payments are key for product marketplaces aiming to scale faster and strengthen user engagement. ![wallets-mangopay-marketplaces](https://blog.mangopay.com/hubfs/wallets-mangopay-marketplaces.png) ![fintech-revenue-opportunities-2025](https://blog.mangopay.com/hubfs/fintech-revenue-opportunities-2025.png) ![Picture of Mariana Moroni](https://blog.mangopay.com/hs-fs/hubfs/Mariana-Moroni-Mangopay-author.jpg?width=24&name=Mariana-Moroni-Mangopay-author.jpg) [Mariana Moroni](https://blog.mangopay.com/en/home/author/mariana-moroni) [Learn](https://blog.mangopay.com/en/home/tag/learn) Mar 17, 2025 As we navigate through 2025, product marketplaces, whether scaling or well-established, face a dynamic landscape shaped by evolving consumer behaviors, technological advancements, and intensified competition.  The amount of technical partners and set ups available to multi-party platforms can lead to freedom - or analysis paralysis, at a cost of momentum. This fragmentation often causes issues such as rigid workflows, lack of control and visibility of funds, and complex back-office operations.  After years of solving similar challenges for marketplaces, we’ve witnessed how a wallet ecosystem can be a huge differentiator for marketplaces. It enhances user experience, streamlines transactions, and fosters loyalty - things to look out for in 2025. Mangopay's wallet infrastructure offers tailored solutions to meet these needs, empowering marketplaces to capitalize on emerging trends and opportunities. ## Key 2025 trends and opportunities for marketplaces ## ![2025-opportunities-table-marketplaces-mangopay](https://blog.mangopay.com/hs-fs/hubfs/2025-opportunities-table-marketplaces-mangopay.png?width=2048&height=1353&name=2025-opportunities-table-marketplaces-mangopay.png) ### Social ecommerce expansion Social commerce [is projected to grow nearly 32% worldwide between 2025 and 2033](https://www.the-future-of-commerce.com/2025/01/30/marketplace-trends-2025/), with platforms like TikTok and Instagram leading the charge. The opportunity: Marketplaces can capitalize on this trend by integrating social shopping features, enabling users to make purchases directly through social media interactions. Mangopay's solution: Mangopay's programmable wallets facilitate seamless in-app transactions, allowing users to store funds, make purchases, and transfer money within the social commerce ecosystem. This integration enhances user engagement and simplifies the purchasing process. ### Frictionless refunds  The demand for swift and hassle-free refund processes is increasing, as consumers expect efficient service. The opportunity: Implementing a frictionless refund system can enhance [customer satisfaction and loyalty](https://blog.mangopay.com/en/home/loyalty-loops-built-on-wallet-infrastructure), reducing the time and complexity associated with traditional refund methods. Mangopay's solution: Mangopay's wallet system enables instant refunds within the platform, minimizing processing times and improving the overall user experience. ### Pay by wallet Digital wallets are becoming increasingly popular, with projections indicating [they will account for 61% of e-commerce payments worldwide by 2027](https://thefinancialbrand.com/news/payments-trends/digital-wallets-absorb-credit-cards-as-they-boom-worldwide-176418). The opportunity: Encouraging users to retain and spend funds within the platform can boost Gross Merchandise Value (GMV) and Customer Lifetime Value (CLTV). Mangopay's solution: Mangopay's wallet infrastructure allows users to store funds on-platform, facilitating seamless purchases and promoting a closed-loop economy. ### Real-time payments to accelerate sellers earnings The real-time payments market is experiencing significant growth, with projections estimating [it will reach over USD 58 trillion by 2028](https://blog.finexer.com/real-time-payments/). The opportunity: Providing sellers with immediate access to their earnings can enhance trust, improve cash flow, and attract more vendors to the platform. Mangopay's solution: Mangopay's internal wallet system enables instant wallet transfers, ensuring that sellers receive their funds promptly. How Mangopay empowers your marketplace: ✅Enhanced user engagement: offer seamless in-app transactions and personalized experiences, white-labelled and fully branded. ✅Streamlined transactions: manage multi-currency payments and cross-border transactions efficiently.  ✅ Programmable wallets to build custom logic: monetise through custom fee collection. ✅ Increased loyalty: implement reward systems and support sustainability initiatives that resonate with consumers. How wallets impact your user base -  More engagement through rewards  - Save time lost on refunds   - Give local accounts to your seller base  - Reduce friction on transactions  How wallets impact your platform - Unlock new revenue streams  - Increase AOV, CLTV through rewards  - Reduce seller churn to enable users to sell from day on Mangopay provides payment solutions to a diverse array of leading marketplaces, including ManoMano, Rakuten, and Vinted, to transform their payment experiences and enhance customer satisfaction.  --- “*Their flexible wallet infrastructure has allowed us to innovate and enhance our service offerings.*” Sophia Kim, Head of Operations at Vinted --- By joining forces with Mangopay, businesses can leverage our expertise to create impactful, user-centric solutions that drive success in today's competitive field. 🚀 Ready to future-proof your marketplace? 👉 [Get in touch with Mangopay](https://mangopay.com/contact)  to explore how we can help you scale in 2025 and beyond.  ## On the same topic [![](https://blog.mangopay.com/hubfs/ecommerce%20small.png)](https://blog.mangopay.com/en/home/what-is-the-difference-between-e-commerce-and-marketplaces) [By Mangopay](https://blog.mangopay.com/en/home/author/mangopay) [Learn](https://blog.mangopay.com/en/home/tag/learn) Aug 10, 2023 ## [What is the difference between e-commerce and marketplaces?](https://blog.mangopay.com/en/home/what-is-the-difference-between-e-commerce-and-marketplaces) [![](https://blog.mangopay.com/hubfs/wallet-infrastructure-mangopay-thumbnail.png)](https://blog.mangopay.com/en/home/the-role-of-a-wallet-infrastructure-in-transforming-multi-party-payments) [By Anda Kania](https://blog.mangopay.com/en/home/author/anda-kania) [Learn](https://blog.mangopay.com/en/home/tag/learn) Mar 4, 2026 ## [The role of a wallet infrastructure in transforming multi-party payments](https://blog.mangopay.com/en/home/the-role-of-a-wallet-infrastructure-in-transforming-multi-party-payments) [![](https://blog.mangopay.com/hubfs/zero-charge-card-validation.png)](https://blog.mangopay.com/en/home/mangopay-zero-charge-validation) [By Remay Villaester](https://blog.mangopay.com/en/home/author/remay-villaester) [News](https://blog.mangopay.com/en/home/tag/news), [Learn](https://blog.mangopay.com/en/home/tag/learn) Feb 1, 2024 ## [Introducing our enhanced “zero charge” card validation via 3DS authentication](https://blog.mangopay.com/en/home/mangopay-zero-charge-validation) ![eu-flag](https://blog.mangopay.com/hs-fs/hubfs/eu-flag.png?width=24&height=24&name=eu-flag.png) EU Licensed & Regulated Financial Institution Products [E-wallet](https://mangopay.com/products/e-wallet) [Payments](https://mangopay.com/products/payments) [Identity](https://mangopay.com/products/identity) [Payout](https://mangopay.com/products/payout) [Fraud](https://nethone.com/) [FX](https://mangopay.com/products/fx) Solutions [C2C marketplaces](https://mangopay.com/solutions/c2c-marketplaces) [B2C marketplaces](https://mangopay.com/solutions/b2c-marketplaces) [B2B platforms](https://mangopay.com/solutions/b2b-platforms) [Retail marketplaces](https://mangopay.com/solutions/retail-marketplaces) [Rental marketplaces](https://mangopay.com/solutions/rental-marketplaces) Resources [Pricing](https://mangopay.com/pricing) [FAQ](https://support.mangopay.com/s/?language=en_US) [Blog](https://blog.mangopay.com/en/home) [Documentation](https://mangopay.com/docs) [Marketplace demo](https://demo-marketplace.mangopay.com/) Company [About us](https://mangopay.com/en) [Open positions](https://boards.eu.greenhouse.io/mangopay) [Working at Mangopay](https://mangopay.com/working-at-mangopay) [Press and media](https://mangopay.com/press-and-media) [Contacts us](https://mangopay.com/contact) [LinkedIn](https://www.linkedin.com/company/mangopay---leetchi-group) [YouTube](https://www.youtube.com/@mangopay-payment) [X](https://twitter.com/mangopay) © 2023 Mangopay. All rights reserved. [Legal notice](https://mangopay.com/legal-notice) [Privacy statement](https://mangopay.com/privacy-statement) [Privacy and cookie policy](https://mangopay.com/privacy-and-cookie-policy) [Terms & Conditions](https://mangopay.com/terms-and-conditions/payment-services) [Prohibited businesses](https://mangopay.com/prohibited-businesses) [EU Licensed and registered](https://finance.ec.europa.eu/consumer-finance-and-payments/payment-services_en) ![footer-logo](https://blog.mangopay.com/hubfs/footer-logo.svg) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Mariana Moroni", "url" : "https://blog.mangopay.com/en/home/author/mariana-moroni" }, "dateModified" : "2025-04-25T15:15:27.815Z", "datePublished" : "2025-03-17T14:49:12.000Z", "headline" : "2025 opportunities for product marketplaces using a wallet ecosystem", "image" : [ "https://blog.mangopay.com/hubfs/thumbnail-wallets-marketplaces.png" ], "mainEntityOfPage" : { "@id" : "https://blog.mangopay.com/en/home/2025-opportunities-product-marketplaces-wallet-ecosystem", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.mangopay.com/hubfs/Mangopay%20logo%20-%20Charcoal%20background@2x%20(1)-1.png" }, "name" : "MANGOPAY SA" } } ```