Trends like social commerce expansion, frictionless refunds, pay-by-wallet, and real-time payments are key for product marketplaces aiming to scale faster and strengthen user engagement.
As we navigate through 2025, product marketplaces, whether scaling or well-established, face a dynamic landscape shaped by evolving consumer behaviors, technological advancements, and intensified competition.
The amount of technical partners and set ups available to multi-party platforms can lead to freedom - or analysis paralysis, at a cost of momentum. This fragmentation often causes issues such as rigid workflows, lack of control and visibility of funds, and complex back-office operations.
After years of solving similar challenges for marketplaces, we’ve witnessed how a wallet ecosystem can be a huge differentiator for marketplaces. It enhances user experience, streamlines transactions, and fosters loyalty - things to look out for in 2025. Mangopay's wallet infrastructure offers tailored solutions to meet these needs, empowering marketplaces to capitalize on emerging trends and opportunities.
Key 2025 trends and opportunities for marketplaces
Social ecommerce expansion
Social commerce is projected to grow nearly 32% worldwide between 2025 and 2033, with platforms like TikTok and Instagram leading the charge.
The opportunity: Marketplaces can capitalize on this trend by integrating social shopping features, enabling users to make purchases directly through social media interactions.
Mangopay's solution: Mangopay's programmable wallets facilitate seamless in-app transactions, allowing users to store funds, make purchases, and transfer money within the social commerce ecosystem. This integration enhances user engagement and simplifies the purchasing process.
Frictionless refunds
The demand for swift and hassle-free refund processes is increasing, as consumers expect efficient service.
The opportunity: Implementing a frictionless refund system can enhance customer satisfaction and loyalty, reducing the time and complexity associated with traditional refund methods.
Mangopay's solution: Mangopay's wallet system enables instant refunds within the platform, minimizing processing times and improving the overall user experience.
Pay by wallet
Digital wallets are becoming increasingly popular, with projections indicating they will account for 61% of e-commerce payments worldwide by 2027.
The opportunity: Encouraging users to retain and spend funds within the platform can boost Gross Merchandise Value (GMV) and Customer Lifetime Value (CLTV).
Mangopay's solution: Mangopay's wallet infrastructure allows users to store funds on-platform, facilitating seamless purchases and promoting a closed-loop economy.
Real-time payments to accelerate sellers earnings
The real-time payments market is experiencing significant growth, with projections estimating it will reach over USD 58 trillion by 2028.
The opportunity: Providing sellers with immediate access to their earnings can enhance trust, improve cash flow, and attract more vendors to the platform.
Mangopay's solution: Mangopay's internal wallet system enables instant wallet transfers, ensuring that sellers receive their funds promptly.
How Mangopay empowers your marketplace:
✅Enhanced user engagement: offer seamless in-app transactions and personalized experiences, white-labelled and fully branded.
✅Streamlined transactions: manage multi-currency payments and cross-border transactions efficiently.
✅ Programmable wallets to build custom logic: monetise through custom fee collection.
✅ Increased loyalty: implement reward systems and support sustainability initiatives that resonate with consumers.
How wallets impact your user base
- More engagement through rewards
- Save time lost on refunds
- Give local accounts to your seller base
- Reduce friction on transactions
How wallets impact your platform
- Unlock new revenue streams
- Increase AOV, CLTV through rewards
- Reduce seller churn to enable users to sell from day on
Mangopay provides payment solutions to a diverse array of leading marketplaces, including ManoMano, Rakuten, and Vinted, to transform their payment experiences and enhance customer satisfaction.
“Their flexible wallet infrastructure has allowed us to innovate and enhance our service offerings.” Sophia Kim, Head of Operations at Vinted
By joining forces with Mangopay, businesses can leverage our expertise to create impactful, user-centric solutions that drive success in today's competitive field.
🚀 Ready to future-proof your marketplace?
👉 Get in touch with Mangopay to explore how we can help you scale in 2025 and beyond.
